Smilansky, Shaz <br/><br/>
Experiential marketing :  a practical guide to interactive brand experiences / 
Shaz Smilansky 
 - London :  Kogan Page,  2009 
 - 264 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749452759 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRANDING (MARKETING)<br/>TARGET MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / S644E