Mathews, Ryan <br/><br/>
What's your story? :  storytelling to move markets, audiences, people, and brands / 
Ryan Mathews, Watts Wacker 
 - Upper Saddle River, N.J. :  FT Press,  c2008 
 - 222 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780132277426 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>STORYTELLING--ECONOMIC ASPECTS<br/>CORPORATE CULTURE
<br/><br/><label>LC Class. No.: </label>HF5415  / M373W