TY  - BOOK
AU  - Mathews,Ryan
AU  - Wacker,Watts
TI  - What's your story?: storytelling to move markets, audiences, people, and brands 
SN  - 9780132277426
AV  - HF5415 M373W
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - MARKETING
KW  - STORYTELLING
KW  - ECONOMIC ASPECTS
KW  - CORPORATE CULTURE
N1  - Includes bibliographical references and index
ER  -