Dahlen, Micael <br/><br/>
Marketing communications :  a brand narrative approach / 
Micael Dahlen, Fredrik Lange, Terry Smith 
 - Chichester :  Wiley,  2010 
 - 584 p. :  col. ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470319925 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HF 5415.123  / D334M