TY  - BOOK
AU  - Dahlen,Micael
AU  - Lange,Fredrik
AU  - Smith,Terry
TI  - Marketing communications: a brand narrative approach 
SN  - 9780470319925
AV  - HF 5415.123 D334M
PY  - 2010///
CY  - Chichester
PB  - Wiley
KW  - Communication in marketing
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -