Windahl, Sven Using communication theory : an introduction to planned communication / Sven Windahl and Benno H. Signitzer with Jean T. Olsen - 2nd ed. - Los Angeles, Calif. : SAGE, 2009 - 302 p. : ill. Includes bibliographical references and index ISBN: 9781412948395 Subjects--Topical Terms: COMMUNICATION PLANNINGMASS MEDIA--PLANNING LC Class. No.: P95.815 / W562U 2009