TY  - BOOK
AU  - Windahl,Sven
AU  - Signitzer,Benno H.
AU  - Olsen,Jean T.
TI  - Using communication theory: an introduction to planned communication 
SN  - 9781412948395
AV  - P95.815 W562U 2009
PY  - 2009///
CY  - Los Angeles, Calif.
PB  - SAGE
KW  - COMMUNICATION PLANNING
KW  - MASS MEDIA
KW  - PLANNING
N1  - Includes bibliographical references and index
ER  -