Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation : global edition / 
Naresh K. Malhotra 
 - 6th ed. 
 - Boston, Mass. :  Pearson,  c2010 
 - 929 p. :  ill. (some col.) 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780136094234 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH<br/>MARKETING RESEARCH--METHODOLOGY
<br/><br/><label>LC Class. No.: </label>HF5415.2  / M343M 2010