TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation : global edition 
SN  - 9780136094234
AV  - HF5415.2 M343M 2010
PY  - 2010///
CY  - Boston, Mass.
PB  - Pearson
KW  - MARKETING RESEARCH
KW  - METHODOLOGY
N1  - Includes bibliographical references and indexes
ER  -