Shimp, Terence A. <br/><br/>
Integrated marketing communications in advertising and promotion / 
 Integrated marketing communication in advertising and promotion 
Terence A. Shimp 
 - 8th ed. , international ed. 
 - Australia :  South-Western Cengage Learning,  c2010 
 - 668 p. :  col. ill. 
<br/><br/> Spine and cover title: Integrated marketing communication in advertising and promotion 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780324665314 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION IN MARKETING<br/>SALES PROMOTION<br/>ADVERTISING<br/>DIRECT MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.123  / S545I 2010