TY  - BOOK
AU  - Shimp,Terence A.
TI  - Integrated marketing communications in advertising and promotion
SN  - 9780324665314
AV  - HF5415.123 S545I 2010
PY  - 2010///
CY  - Australia
PB  - South-Western Cengage Learning
KW  - COMMUNICATION IN MARKETING
KW  - SALES PROMOTION
KW  - ADVERTISING
KW  - DIRECT MARKETING
N1  - Spine and cover title: Integrated marketing communication in advertising and promotion; Includes bibliographical references and indexes
ER  -