Meeske, Milan D. <br/><br/>
Copywriting for the electronic media :  a practical guide / 
Milan D. Meeske 
 - 6th ed. , international ed. 
 - Australia :  Wadsworth, Cengage Learning,  c2009 
 - 312 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780495803706 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Broadcast advertising
<br/><br/><label>LC Class. No.: </label>HF5825  / M437C 2009