TY  - BOOK
AU  - Meeske,Milan D.
TI  - Copywriting for the electronic media: a practical guide 
SN  - 9780495803706
AV  - HF5825 M437C 2009
PY  - 2009///
CY  - Australia
PB  - Wadsworth, Cengage Learning
KW  - Advertising copy
KW  - Broadcast advertising
N1  - Includes bibliographical references and index
ER  -