McQuail, Denis <br/><br/>
McQuail's mass communication theory / 
 Mass communication theory 
Denis McQuail 
 - 6th ed. 
 - Los Angeles, Calif. :  SAGE,  c2010 
 - 621 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9781849202923 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>LC Class. No.: </label>P 90  / M326M 2010