Lindstrom, Martin
Buyology : truth and lies about why we buy /
Martin Lindstrom
- New York, N.Y. : Broadway, c2010
- 254 p.
Includes bibliographical references and index
9780385523899
NEUROMARKETING
CONSUMER BEHAVIOR--PSYCHOLOGICAL ASPECTS
SHOPPING--PSYCHOLOGICAL ASPECTS
MARKETING--PSYCHOLOGICAL ASPECTS
HF5415.12615 / L562B