TY  - BOOK
AU  - Danziger,Pamela N.
TI  - Why people buy things they don't need: understanding and predicting consumer behavior 
SN  - 0793186021
AV  - HF5415.32 D369W
PY  - 2004///
CY  - Chicago, Ill.
PB  - Dearborn Trade
KW  - Consumer behavior
KW  - Consumers
KW  - Research
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -