TY  - BOOK
AU  - Brafman,Ori
AU  - Brafman,Rom
TI  - Sway: the irresistible pull of irrational behavior 
SN  - 9780385530606
AV  - BF441 B723S
PY  - 2008///
CY  - New York, N.Y.
PB  - Broadway
KW  - Rationalism
KW  - Psychological aspects
KW  - Irrationalism (Philosophy)
KW  - Stupidity
KW  - Errors
KW  - Conduct of life
KW  - Success
N1  - Includes bibliographical references and index
ER  -