Salinas, Gabriela <br/><br/>
The international brand valuation manual :  a complete overview and analysis of brand valuation techniques, methodologies and applications / 
Gabriela Salinas 
 - Chichester :  Wiley,  c2009 
 - 420 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470740316 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products<br/>Valuation
<br/><br/><label>LC Class. No.: </label>HF 5415.1255  / S244I