TY  - BOOK
AU  - Salinas,Gabriela
TI  - The international brand valuation manual: a complete overview and analysis of brand valuation techniques, methodologies and applications 
SN  - 9780470740316
AV  - HF 5415.1255 S244I
PY  - 2009///
CY  - Chichester
PB  - Wiley
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Valuation
N1  - Includes bibliographical references and index
ER  -