Chaston, Ian <br/><br/>
Boomer marketing :  selling to a recession resistant market / 
Ian Chaston 
 - London :  Routledge,  2009 
 - 265 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780415489638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation--United States<br/>Target marketing--United States<br/>Middle-aged consumers--United States<br/>Baby boom generation--United States
<br/><br/><label>LC Class. No.: </label>HF5415.127  / C427B