TY - BOOK AU - Gilbreath,Bob TI - The next evolution of marketing: connect with your customers by marketing with meaning SN - 9780071625364 AV - HF5415 G542N PY - 2010/// CY - New York, N.Y. PB - McGraw Hill KW - Marketing KW - Advertising KW - Customer relations N1 - Includes bibliographical references and index ER -