TY  - BOOK
AU  - Springer,Paul
TI  - Ads to icons: how advertising succeeds in a multimedia age 
SN  - 9780749456474
AV  - HF5823 S674A 2009
PY  - 2009///
CY  - London
PB  - Kogan Page
KW  - Advertising
KW  - Case studies
KW  - Advertising campaigns
N1  - Includes bibliographical references and index
ER  -