TY  - BOOK
AU  - Zichermann,Gabe
AU  - Linder,Joselin
TI  - Game-based marketing: inspire customer loyalty through rewards, challenges, and contests 
SN  - 9780470562239
AV  - HF5415.525 Z523G
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Customer loyalty programs
KW  - Customer loyalty
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -