Smith, Ronald D.  1948- <br/><br/>
Strategic planning for public relations / 
Ronald D. Smith 
 - 3rd ed. 
 - New York, N.Y. :  Routledge,  2009 
 - 436 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780415994224 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HM 1221  / S647S 2009