Aula, Pekka

Strategic reputation management : towards a company of good / Pekka Aula and Saku Mantere - London : Routledge, 2008 - 237 p. : ill. - LEA's communication series / Jennings Bryant/Dolf Zillman, general editors .

Includes bibliographical references and index

9780805864267


Corporate image--Management
Corporations--Public relations
Communication in management
Strategic planning

HD59.2 / A942S