Strategic reputation management : towards a company of good /
Pekka Aula and Saku Mantere
- London : Routledge, 2008
- 237 p. : ill.
- LEA's communication series / Jennings Bryant/Dolf Zillman, general editors .
Includes bibliographical references and index
9780805864267
Corporate image--Management Corporations--Public relations Communication in management Strategic planning