TY  - BOOK
AU  - Fullerton,Sam
TI  - Sports marketing
SN  - 9780071106580
AV  - GV716 F844S 2007
PY  - 2007///
CY  - Boston, Mass.
PB  - McGraw-Hill Irwin
KW  - Sports
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -