Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch 
 - 8th ed. , McGraw-Hill international ed. 
 - Boston, Mass. :  McGraw-Hill Irwin,  c2009 
 - 838 p. :  col. ill., col. maps 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780071284400 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5823  / B442A 2009