Johansson, Johny K. <br/><br/>
Global marketing :  foreign entry, local marketing & global management / 
 Global marketing :  foreign entry, local marketing, and global management 
Johny K. Johansson 
 - 5th ed. , McGraw-Hill international ed. 
 - Boston, Mass. :  McGraw Hill,  2009 
 - 662 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780071263627 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Export marketing--Management
<br/><br/><label>LC Class. No.: </label>HF1416  / J632G 2009