Walvis, Tjaco <br/><br/>
Branding with brains :  the science of getting customers to choose your company / 
Tjaco Walvis 
 - Harlow :  Financial Times Prentice Hall,  2010 
 - 244 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780273719953 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Psychological aspects
<br/><br/><label>LC Class. No.: </label>HF 5415.1255  / W348B