Kotler, Philip. Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan - Hoboken, N.J. : Wiley, c2010 - 188 p. : ill. Includes bibliographical references and index ISBN: 9780470598825 Subjects--Topical Terms: Marketing LC Class. No.: HF 5415 / K674M