Hollis, Nigel <br/><br/>
The global brand :  how to create and develop lasting brand value in the world market / 
Nigel Hollis 
 - New York, N.Y. :  Palgrave Macmillan,  2008 
 - 254 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780230606227 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HD 69 .B7  / H644G