TY  - BOOK
AU  - Hollis,Nigel
TI  - The global brand: how to create and develop lasting brand value in the world market 
SN  - 9780230606227
AV  - HD 69 .B7 H644G
PY  - 2008///
CY  - New York, N.Y.
PB  - Palgrave Macmillan
KW  - Brand name products
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -