TY  - BOOK
AU  - Christopher,Martin
AU  - Payne,Adrian
AU  - Ballantyne,David
TI  - Relationship marketing: creating stakeholder value 
SN  - 9780750648394
AV  - HF 5415.55 C474R
PY  - 2007///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Relationship marketing
N1  - Includes bibliographical references and index
ER  -