Cron, William L. Sales management : concepts and cases / William L. Cron, Thomas E. Decarlo - 10th ed. , international student version - Hoboken, N.J. : Wiley, c2010 - 345 p. : col. ill., col. maps Includes bibliographical references and indexes ISBN: 9780470418895 Subjects--Topical Terms: Sales managementSales management--Case studies LC Class. No.: HF5438.4 / D347S 2010