Perreault, William D.,  Jr. <br/><br/>
Essentials of marketing :  a marketing strategy planning approach / 
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy 
 - 12th ed. , McGraw-Hill international ed. 
 - New York, N.Y. :  McGraw-Hill Irwin,  c2010 
 - 691 p. :  col. ill., col. maps 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780070172463 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / P477E 2010