TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a marketing strategy planning approach 
SN  - 9780070172463
AV  - HF5415 P477E 2010
PY  - 2010///
CY  - New York, N.Y.
PB  - McGraw-Hill Irwin
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -