TY - BOOK AU - Newman,Danny TI - Subscribe now!: building arts audiences through dynamic subscription promotion SN - 9780930452018 AV - PN1590 .T53 N485S PY - 2007/// CY - New York, N.Y. PB - Theatre Communications KW - Theater KW - Production and direction KW - Theater audiences KW - Special events KW - Marketing KW - Performing arts KW - Ticket subscription KW - Public relations ER -