TY  - BOOK
AU  - Breakenridge,Deirdre
TI  - PR 2.0: new media, new tools, new audiences 
SN  - 9780321510075
AV  - HD59 B732P
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - Public relations
KW  - Mass media and business
N1  - Includes bibliographical references and index
ER  -