Trout, Jack <br/><br/>
Differentiate or die :  survival in our era of killer competition / 
Jack Trout, with Steve Rivkin 
 - 2nd ed. 
 - Hoboken, N.J. :  Wiley,  c2008 
 - 262 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470223390 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products<br/>Brand name products<br/>Competition
<br/><br/><label>LC Class. No.: </label>HF5415 T768D  / 2008