The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly /
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly
David Meerman Scott
- Completely rev. & updated 2nd ed.
- Hoboken, N.J. : Wiley, c2010
- 289 p.