TY  - BOOK
AU  - Scott,David Meerman
TI  - The new rules of marketing and PR: how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly 
SN  - 9780470547816
AV  - HF 5415.1265 S267N 2010
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Internet marketing
KW  - Public relations
N1  - Includes index
ER  -