TY  - BOOK
AU  - Dubroff,Henry
AU  - Marks,Susan J.
TI  - Battling big box: how nimble niche companies can outmaneuver giant competitors 
SN  - 9781601630285
AV  - HD 62.7 D827B
PY  - 2009///
CY  - Franklin Lakes, N.J.
PB  - Career Press
KW  - Small business
KW  - Management
KW  - Market segmentation
KW  - New business enterprises
N1  - Includes bibliographical references and index
ER  -