McElhaney, Kellie A. <br/><br/>
Just good business :  the strategic guide to aligning corporate responsibility and brand / 
Kellie A. McElhaney. 
 - San Francisco, Calif. :  Berrett-Koehler ,  c2008. 
 - 194 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781576754412 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social responsibility of business<br/>Brand name products
<br/><br/><label>LC Class. No.: </label>HD 60  / M323J