Futrell, Charles. Fundamentals of selling : customers for life through service / Charles M. Futrell - 11th ed. , McGraw-Hill international ed. - Boston, Mass. : McGraw-Hill Irwin, c2009 - 648 p. : col. ill. Includes bibliographical references and index ISBN: 9780071285445 Subjects--Topical Terms: Selling LC Class. No.: HF 5438.25 / F877F 2009