Czinkota, Michael R. <br/><br/>
Principles of international marketing / 
Michael R. Czinkota, Ilkka A. Ronkainen 
 - 9th ed. , international ed. 
 - Australia :  South-Western Cengage Learning,  c2010 
 - 693 p. :  ill. (some col.) 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9781439041376 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Marketing research<br/>Business logistics
<br/><br/><label>LC Class. No.: </label>HF1416  / C946P 2010