Kotler, Philip. <br/><br/>
Standing room only :  strategies for marketing the performing arts / 
Philip Kotler, Joanne Scheff 
 - Boston, Mass. :  Harvard Business School Press,  c1997 
 - 560 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780875847375 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Performing arts--Marketing
<br/><br/><label>LC Class. No.: </label>PN 1590 .M27  / K674S