TY  - BOOK
AU  - Kotler,Philip
AU  - Scheff,Joanne
TI  - Standing room only: strategies for marketing the performing arts 
SN  - 9780875847375
AV  - PN 1590 .M27 K674S
PY  - 1997///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Performing arts
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -