TY  - BOOK
AU  - Kornberger,Martin
TI  - Brand society: how brands transform management and lifestyle 
SN  - 9780521726900
AV  - HD 69 .B7 K676B
PY  - 2010///
CY  - Cambridge
PB  - Cambridge Univ. Press
KW  - Brand name products
KW  - Management
KW  - Popular culture
N1  - Includes bibliographical references and index
ER  -