Middleton, Victor T.C. Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan, ; with contributions from Ashok Ranchhod - 4th ed. - Amsterdam : Elsevier, 2009 - 502 p. : ill. (chiefly col.) Includes bibliographical references and index ISBN: 9780750686938 Subjects--Topical Terms: Tourism--Marketing LC Class. No.: G 155 .A1 / M522M 2009