TY  - BOOK
AU  - Smith,Mickey C.
TI  - Pharmaceutical marketing: principles, environment, and practice 
SN  - 9780789015839
AV  - HD 9665.5 P427
PY  - 2010///
CY  - New York, N.Y.
PB  - Informa Healthcare
KW  - Drugs
KW  - Marketing
KW  - Pharmaceutical industry
N1  - Includes bibliographical references and index
ER  -